After completing my two-year contract with Meta in December 2023, I've been actively pursuing new opportunities while focusing on upskilling to enhance my expertise. I've recently earned my Google AI Essentials certificate and am currently working toward my Google Data Analytics Professional Certificate.

I'm leveraging this time to deepen my understanding of how technology can enhance social media products. I'm particularly drawn to the intersection of human judgment and AI in content product management, and I'm eager to apply these principles to drive innovation and create impactful content strategies in my next role.

Key Skills & Focus:

• Social Media Strategy

• Content Product Management

• AI Integration in Content

• Data-Driven Decision Making

• Cross-Platform Expertise

After a six-month contract with Amped, I pursued my dream role at Meta, earning my Meta Social Media Marketing Professional certificate in November 2021. I joined Meta as a Content Curator in January 2022, temporarily shuttering my business to avoid conflicts of interest.

As a Content Curator, I transformed content experiences across Meta platforms, driving engagement, user growth, and business results. I developed and executed innovative content strategies for high-profile events and cultural moments, leveraging my expertise in diverse topics and trends to captivate global audiences and boost engagement by up to 45%.

Key Contributions:

• Cultural Trend Analysis & Content Strategy: Developed and executed content strategies that drove significant business results and engagement.

• Cross-Functional Collaboration: Partnered with Engineering, Product, Marketing, and Content teams to inform product development, improve user experiences, and foster content innovation.

• Content Quality & Adaptation: Curated top-tier content, leading to increased platform growth, and successfully adapted content for diverse markets across the Americas, enhancing user retention and satisfaction.

• Special Projects: Led special initiatives to refine content experiences, improve content discovery, and surface the best conversations, contributing to overall user engagement.

Skills Developed:

• Content & Creator Strategy

• Cultural Trend Analysis

• Cross-Functional Collaboration

• Content Management

• Data-Driven Decision Making

As I continued to grow in my career, I took on a Customer Success Manager role at Amped Marketing Services, where I leveraged my skills and experience in the start-up world in customer engagement and revenue growth to drive business results.

I developed and executed customized success plans that improved customer retention by 25% and upsell/cross-sell revenue by 50%. I also drove $60,000 in Annual Recurring Revenue (ARR), exceeding targets by 15%. By analyzing customer data and feedback, I reduced churn by 20% through proactive customer engagement and support.

Skills Development:

• Customer Success Management

• Account Management

• Communication and Stakeholder Management

• Process Development and Improvement

During the COVID-19 lockdown, I officially established my freelance business, BienDicho.co, transitioning from social media management to consulting and advisory. I also taught myself website development and expanded my service offerings to include web design.

As I grew my business, I had the opportunity to work on several exciting projects, including:

• CSM Website Design: Led the full design and development of a responsive multi-page website, enhancing brand awareness and user engagement.

• VICSA Mining Supply: Redesigned the company’s website, focusing on user experience and visual appeal, leading to increased customer engagement.

• American Family Medicine: Spearheaded a comprehensive website redesign, improving content presentation and achieving 100% mobile responsiveness.

Skills Development:

• Web Design & Development

• Digital Marketing

• UI/UX Design

• Project Management

• Client Relationship Management

• Social Media Consulting

At Uber, I revolutionized the support landscape for the Social Media Response Team and incubation arm by designing and launching innovative processes, tools, and training programs.

I developed a comprehensive support framework that integrated social media, incubation, and product teams, delivering seamless customer experiences and improving customer satisfaction ratings by 22%. I also reduced response times by 41% for high-priority clients and spearheaded the development of Uber Health, driving business growth and innovation through high-impact projects.

As a champion of diversity, equity, and inclusion, I founded and led Los Ubers in Arizona, later being elected to be the ERG's Global Communications Chair, Uber's LatinX Employee Resource Group (ERG). Through this initiative, I increased employee engagement by 21% and reduced turnover by 25% among LatinX employees, fostering a more inclusive and supportive work environment.

Skills Development:

• Data Analysis

• Product Development & Operations

• Process Improvement

• Cross-Functional Collaboration

• Data-Driven Decision Making

• Leadership and Initiative

• Collaboration and Team Building

I joined the Bernie Sanders Presidential Campaign as a State Organizer and was quickly promoted to Digital Communications Manager. I developed a delegate social media strategy that boosted engagement by 247% and drove a 173% increase in delegate participation. I collaborated with national teams to increase brand visibility and community engagement.

Skills Development:

• Digital Communications

• Social Media Strategy

• Community Engagement

• Stakeholder Management

• Campaign Management

Took the leap into freelancing, partnering with industry insiders to manage social media for artists, influencers, and brands, including collaborations with major labels like Universal Music Latin Entertainment and DEL Records. Although I'm bound by a non-disclosure agreement, I'm proud to share the skills and accomplishments I gained during this time.

I successfully grew followers by 38% and engagement by 62% across managed accounts, while building and implementing business processes that increased client satisfaction by 23% and reduced project timelines by 41%. I collaborated with influencers, artists, and brands to grow their online presence, reaching a combined audience of over 10 million followers.

Skills Development:

• Social Media Strategy & Management

• Influencer and Community Engagement

• Business Process Development

• Client & Stakeholder Management

I kicked off my career at Radio Campesina, a leading Regional Mexican music radio station, as a Community Outreach Coordinator and Social Media Manager through the AmeriCorps VISTA program. During my tenure, I focused on building a strong online presence and engaging with the community.

I developed and executed a comprehensive social media strategy, growing our following from about 7,000 to nearly 500,000 and increasing engagement by 300%. I collaborated with artists, producers, and influencers to create engaging content, build a loyal community, and generate revenue opportunities for the station.

Skills Development:

• Social Media Management

• Community Outreach & Engagament

• Content Creation

• Influencer Collaboration

I began my academic journey at ASU's W. P. Carey School of Business, earning a Bachelor's in Business Communications and a Certificate in International Business Studies. A highlight was my capstone project with Imagine Charter Schools of Tempe, where I developed strategies to boost student engagement and retention. I was also actively involved with the Hispanic Business Students Association (HBSA) and the Society of Hispanic Professional Engineers (SHPE), connecting with like-minded students and professionals.

Skills Development:

• Business Communications

• International Business Studies

• Project Management

• Community Engagement

• Diversity and Inclusion