Content Strategist and Social Media Professional

Empowering Social Media through Creative Vision and Strategic Insight.

Hi, I’m Martin

As a seasoned social media strategist with over a decade of experience, I help iconic brands develop and execute innovative digital engagement strategies that drive real results.

My Approach

  • I blend creative vision with data-driven insights to craft solutions that deliver meaningful connections.

  • I bring a nuanced understanding of diverse audiences and a passion for creating inclusive digital experiences.

  • I'm driven to create digital experiences that inspire, educate, and empower diverse audiences.

About My Background

  • I'm a first-generation Latino college graduate with a strong passion for creating digital experiences that resonate with diverse audiences.

  • I'm based in Phoenix, AZ, but open to relocating for the right opportunity.

Core Competencies

  • Crafting comprehensive strategies that drive engagement and growth.

  • Developing high-quality, audience-focused content across platforms.

  • Cultivating and maintaining vibrant online communities, ensuring positive interactions and sustained engagement.

  • Partnering with Product, Marketing, and Content teams to drive innovation.

  • Leveraging data to inform and optimize campaign performance.

  • Building relationships to amplify brand presence and engagement.

Qualifications

  • 🎓 Bachelor of Arts in Business Communications

    W. P. Carey School of Business, Arizona State University

    2008 - 2012

    🌐 International Business Studies,

    Arizona State University

    Dec 2012

  • Meta Social Media Marketing Professional Certificate - Coursera, Nov 2021

    Google AI Essentials Certificate - Coursera, April 2024

    Google Data Analytics Professional Certificate - Coursera, (Currently Enrolled)

Projects & Collaborations

Here's a quick peek at some of my notable projects and collaborations with brands I've worked with as part of in-house teams to develop and execute social media strategies - tailored approaches that drive results and growth from within.

  • Cesar Chavez Foundation

    Radio Campesina's Community Outreach Coordinator & Social Media Manager

  • Bernie Sanders 2016 Presidential Campaign

    State Organizer & Social Media Manager → National Digital Communications Manager

  • Uber Technologies

    Program Specialist (Uber's Social Media & Innovations)

  • Meta Platforms

    Content Curator, Spanish-speaking LATAM Markets → Global Content Specialist, Product Content Strategy

  • Universal Music Latin Entertainment

    Collaborated with this leading Latin music label on various social media and influencer initiatives.

  • DEL Records

    Partnered with this prominent Latin music label to deliver social media and influencer services, utilizing expertise in social media strategy and influencer marketing.

My Professional Experience

  • Led social media strategies for diverse clients, boosting growth, engagement, and brand loyalty through high-impact content and seamless cross-functional team collaboration

  • Enhanced digital experiences on Meta platforms by curating and optimizing content for Spanish-speaking LATAM audiences, driving engagement up by 45%

  • Accelerated customer acquisition and revenue growth by crafting targeted outreach strategies, leading to a 30% conversion rate and generating $60,000 in Annual Recurring Revenue (ARR).

  • Revolutionized Uber’s support processes by integrating social media, launching new frameworks for innovative products, which increased customer satisfaction by 25% and cut response times by 30%.

    Promoted diversity, equity, and inclusion as a founding chair of Los Ubers, Uber's LatinX ERG, strengthening community bonds and elevating LatinX voices within the company.

  • Turned grassroots organizing into a national movement by advancing digital communications and social media strategies, boosting delegate engagement by 300% through targeted campaigns.

  • Amplified the Cesar Chavez Foundation’s impact by pioneering social media strategies that significantly grew followers by 500,000 and enhanced community outreach.